Turner

  • Account Executive, Lifestyle

    Job Location US-NY-New York
    ID
    2018-1397
  • Overview

    TURNER, an award-winning, boutique integrated marketing, public relations and digital communications firm, is looking for an Account Executive to join our lifestyle team in our New York office to support our growing roster of wellness, boutique fitness, CPG and lifestyle brands.

     

    At TURNER, we’ve built our business around innovative brands. With a 20+-year history launching wellness, fashion, outdoor and travel campaigns, our passion translates to trusted relationships and outstanding results. We are the niche agency that speaks to the each of our core audiences with equal authenticity, because we come from inside the industries we represent. We’re relentless about strategy and smart engagement. We capitalize on our clients’ brand positioning, helping to broaden consumer awareness and cement their future.

     

    Our national footprint consists of offices in New York, Denver, Los Angeles, Chicago and Miami.

    Responsibilities

    The Account Executive is responsible for driving results through daily media relations and pitching. Leveraging our team of creative thinkers, this candidate will maintain existing relationships with relevant media and influencers. This is an exciting growth opportunity for a driven, self-starter with strong media relations skills, a fluency in the social and digital landscape, an understanding of and passion for wellness culture and excellent communication and organization skills.

     

    This position could require the flexibility to travel up to 20 percent of the time, as needed.

     

    • Oversee development of media relations strategies and pitch calendars
    • Work with the team to develop PR plans, strategy and big thinking for clients
    • Understand and prioritize the objectives of each client; anticipate needs in advance
    • Contribute to client relations via email, meetings, conference calls, events and general contact
    • Write client collateral, which includes but is not limited to: press releases, media alerts, photo captions, pitches, bios and fact sheets
    • Manage account execution & deadlines
    • Maintain strong relationships with top tier national media & influencers within the following channels: wellness/fitness, active lifestyle, CPG, fashion, travel, national news, business and trade
    • Contribute 75 percent of time to media/influencer relations and pitching to maximize coverage & meet client KPIs
    • Entertain media & influencers on a weekly/monthly basis with hosted meals, fitness classes, etc. to ensure we are building new and strengthened existing key relationships – that ultimately convert into coverage
    • Voraciously consume all relevant (and even non-relevant) media, maintaining constant awareness of industry trends, cultural currents, media moments and the competitive landscape

    Qualifications

    Our Ideal Candidate:

     

    • At least 3 years of public relations experience
    • Agency experience preferred in the lifestyle, wellness or CPG industries
    • Proven ability to secure consistent, high-quality media coverage with solid media relationships
    • Excellent communication skills, both written and verbal
    • Experience managing at least 1-2 team members (interns count) to complete tasks
    • Understanding of execution for media tours/trips, desk sides and events
    • Strong attention to detail with the ability to perform well in a fast-paced environment
    • Proven success in out-of-the box thinking in building media relations strategies & results
    • Results-driven with a focus on delivering excellent client service 
    • Authentically lives and breathes the wellness lifestyle
    • Proficiency using Cision/Cisionpoint, TrendKite, news wires, Keynote and MS applications

     

    For immediate consideration for this position, please submit your resume, cover letter and any other information you think would be helpful. Please, no phone calls.

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