Senior Publicist, Lifestyle

US-NY-New York


TURNER, a national boutique public relations and digital communications firm, is looking for a Senior Publicist to join our lifestyle team in our New York office to support our growing roster of fashion, accessory, heritage, retail and hospitality brands.


The position will drive results through daily media relations and pitching. Leveraging our team of creative thinkers, this candidate will maintain strong relationships with relevant media, influencers, stylists and entertainment conduits. Grounded in publicity, this position requires a strong eye for identifying trends, relevant partnerships, event execution, creative media placement and content development. This position also requires the flexibility to travel up to 30 percent of the time, as needed.


  • Demonstrated experience managing client relationships as key point of contact
  • Maintains strong relationships with top tier national lifestyle, fashion and business media, influencers and stylists leveraging those relationships to support client needs
  • Serves as the day-to-day resource for media contacts and oversees development of media relations strategy and pitch calendar
  • Works with the team to develop PR plans, strategy and big thinking for clients – through an expert media relations/pitching lens
  • Co manages Account Executives, Junior Account Executives, Account Coordinator and interns; directly reports to Supervisor and VP levels
  • Understands and prioritizes the objectives of each client; anticipates needs in advance
  • Contributes 75 percent of time to media/influencer relations and pitching to maximize client coverage
  • Writes client collateral, which includes but is not limited to: press releases, media alerts, photo captions, pitches, bios and fact sheets
  • Utilizes media relationships to secure consistent and quality placements on clients’ behalf
  • Understands social media and identifies ways to integrate digital tactics into communications strategies
  • Stays up-to-date on social media trends to provide recommendations to client about how specific channels can best be used to pitch, support client goals or leverage exposure
  • Prepares meeting agendas, notes and reports
  • Manages account execution and deadlines
  • Contributes to client relations through meetings, conference calls, events and general contact
  • Stays in front of current industry news and trends


Our Ideal Candidate:

  • 4+ years of PR agency experience in the lifestyle, fashion or hospitality industries
  • Proven ability to secure consistent, high-quality media coverage
  • Strong media relationships
  • Personally invested in the industries we touch; has a native understanding of the influences and trends that drive the industry
  • Solid strategic writing skills
  • Excellent interpersonal and communication skills
  • Must have experience managing at least 1-2 team members (interns count) to complete tasks
  • Ability to manage up and communicate effectively to senior management when needed
  • Proficient in AP Style
  • Proven experience planning high-profile events for lifestyle clients
  • Experience coordinating media tours, desk sides and broadcast activations
  • Strong attention to detail and the ability to perform well in a fast-paced environment
  • Proficiency using Cision/Cisionpoint, TrendKite, news wires, Keynote and MS applications
  • BA or BS in public relations, journalism, communications or related fields

For immediate consideration for this position, please submit your resume, cover letter and salary requirements. Please, no phone calls.


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